There are a few things that are inevitable at this time of year. And one of those things is seeing a series of Christmas adverts.
There have been some amazing ones in the past few years. We loved John Lewis’ The Man on the Moon from a few years ago, and last year’s tear jerker from Heathrow featuring some adorable Christmas bears.
Here is our definitive ranking of seven big brand Christmas adverts from this year, as decided by five members of team BPR. Oh, and because it’s Christmas, we’ll be rating them in snowflakes instead of stars!
The one with Holly Willoughby
The one with all the families
“This year’s Tesco advert feels like you’ve been given a sneak peak into the Christmases of people living all over the UK, and there’s something really enjoyable about that. We all have our own quirks and traditions during the festive period. My own family don’t have dinner until ‘it’s actually dinner time’, and have to wait until after that to open presents!
“Lots of shots of tasty food, the store poking fun at millennial Christmas selfies, and a very cute child being repulsed by sprouts all add some extra fun factor. It gets you excited for your own forthcoming celebrations!”
The one with the No.7 Lipstick
Rated: 3 snowflakes
“There’s a wonderful feeling of familiarity when watching the Boots Christmas advert. I can’t begin to count the times my own mum has looked disapprovingly at my lipstick choice or noticed that I’ve ‘borrowed’ her perfume on my way out to a party! But that’s what makes it so lovely.
“The ad reminds viewers of the importance of family at this time of year, and proves that the simplest of gifts can often be the most thoughtful. Remember to spoil your mums this Christmas!”
The one with the hungry reindeer
Rated: 3.6 snowflakes
“I was super impressed with the McDonald’s Christmas advert this year! The simple but heartwarming message brought me straight back to one of my favourite childhood memories – leaving a mince pie and some carrots out for Santa and his Reindeer on Christmas Eve!
“I’ll never forget the sheer joy felt as a six-year-old when seeing nothing but crumbs the next day! Its super festive.”
The one with Elton John
Rated: 3.8 snowflakes
The one where they fast-forward the ad
Rated: 4.4 snowflakes
“The John Lewis Partnership has played a blinder with Waitrose’s festive ad. It may not give you the same warm fuzzy feeling that some of the sickly sweet Christmas ads do but what it lacks in the ‘heart warming’ factor it more than makes up for in comedic value.
“Waitrose opens up the conversation we are all having about ‘that Elton John ad’ and accepts that people will always compare it to the John Lewis ads gone by. (My favourite is Buster the Boxer!)
“The ad ends on a shot of delicious looking cake and a reminder that Waitrose is the place for yummy, albeit overpriced, festive fare!”
The one with the nativity
Rated: 4.4 snowflakes