Content creation is an essential part of maintaining a website in the age of Google, with blogging being one of the most popular and reliable ways of doing this effectively. Naturally, the main body of text that makes up a post is the most essential part but there are other factors that contribute to how beneficial a blog is to your website as a whole. Metadata is just one of these factors. However, it is one that is often overlooked and neglected by all but the most astute copywriters.
What is Metadata?
For those who may not be aware, Metadata is the snippet of text that appears on Google and other search engines when you type in a query. In addition to a search engine’s results page, Metadata will also be displayed when you share a link on Facebook, Google Plus, and other social media platforms. No matter where it is displayed, Metadata is there to inform both search engines and real-life users what your website or web page is actually about.
Metadata is made up of two parts. The meta-title, also known as the ‘SEO title’ or ‘title tag’, and the meta-description, which is occasionally referred to as the ‘SEO description’ or ‘description tag’. Both have a predetermined length that if exceeded will cause the text to be cut off. Here are some examples of what a search result will look like when too many characters have been used:
Metadata character limits and standards
The text may also be cut off if no meta-title or meta-description is provided. In this instance, content from the post itself will be pulled in and there is a very good chance that it will not be properly optimised for the purpose of metadata. Having metadata cut off mid-sentence is at best unsightly and at worst actively damaging to your blog’s SEO. This is why it is best to take the time to craft it properly.
The actual length of meta-titles and meta-descriptions is measured in pixels, with the maximum limit being 512 pixels and 920 pixels respectively. However, to simplify matters they are usually measured in terms of characters, with meta-titles unable to exceed 70 characters and meta-descriptions, 160 characters. Pixels is what really matters though, so meta-titles with longer characters, like ‘M’ will in fact fit in fewer words.
When it comes to metadata it is best to play it safe, which is why it is generally recommended to keep meta-titles between 50 and 56 characters and meta-descriptions between 140 and 156 characters. Obviously, you want to make the most of the characters available to you, but it is better to sacrifice a few in order to make the most how it appears on Google.
Get your Metadata right with our blog writing services
At Briscoe French, we offer professional blog writing services to businesses so that their websites might reap the benefits that regular content creation bestows. The blogs that our expert copywriters create are rigorously researched and undergo a thorough quality control procedure before finally being published. For more information, visit the blog writing service page on the Briscoe French website.