For 14 years Dr Logic has been offering expert Mac IT support to creative companies in London. It is one of the top five-star rated Apple Consultant Network members in the capital and prides itself on exceeding customer expectations.
Dr Logic approached Briscoe PR because the company wanted to grow its presence on social media. The directors knew that in order to generate leads it was important to be active on key social platforms viewed by customers and potential customers.
Their target audience was office managers, company owners and directors in creative industries who were spending too much time organising IT solutions for their business.
What we did
The team at Briscoe PR began with an audit of Dr Logic’s existing social media profiles to understand what was working and where improvements could be made. We also checked out what the company’s competitors were doing online.
Dr Logic had a strong and consistent brand across all its social channels but it was clear that they did not have enough time to post regular, engaging content.
From here we worked with Dr Logic to create key messages that would be promoted across all its social media profiles and a rolling content plan to be signed off before posts were published. This included business promotions, sharing Dr Logic’s expertise in Mac IT, and news from the IT and creative industries.
Briscoe PR set out managing the contact for Dr Logic’s LinkedIn and Facebook pages, scheduling posts and managing interaction. It soon became clear that Facebook was not the best platform for generating leads for this business, so Briscoe PR’s focus shifted to Twitter. A hashtag strategy was created with Dr Logic to help them target content at location and service specific feeds. Plus, Briscoe PR kept an eye on trending news on Twitter to make sure Dr Logic was involved in hot topics as they happened.
Nine months after starting work with Dr Logic, Briscoe PR had helped to increase its tweet impressions by 380% and its reach on LinkedIn by 209% (December 2016 compared September 2017). Crucially potential clients were reporting noticing Dr Logic was active on social media and the team had more time to get on with their day jobs, knowing their Twitter and LinkedIn profiles were being managed.