South coast law firm Churchers hired Briscoe PR PR in February 2017 to help launch its rebrand with an integrated public relations campaign.Churchers solicitors new brand case study
Previously known as Churchers Bolitho Way, the firm wanted to emphasise its 130-year Solent heritage and enhance its reputation throughout Hampshire and the Isle of Wight.
Churchers wanted to improve its overall social media output, focusing on Facebook, Linkedin and Twitter.
Churchers wanted to achieve coverage in the local, legal and business sector press.
The client wanted to use the momentum created by the rebrand to enhance Churchers’ reputation across Hampshire and the Isle of Wight.
What we have done
Briscoe PR implemented an integrated campaign, using three social media platforms and traditional media relations.
We worked, with Churchers, to produce content – this included taking photos and filming videos for social media, speaking with the client to gain an understanding of forthcoming events and team news, and writing press releases to distribute to the client’s preferred media.
Some of the highlights included:
Facebook: Overall reactions, comments and shares increased by 800%, total reach increased by 992.59%.
Twitter: Monthly impressions increased by an average of 14.9%.
LinkedIn: Page likes have increased by 4.21%.
Media relations: Churchers gained coverage in the local, legal and business sector press, including:
- The Business (Portsmouth)
- The News (Portsmouth
- Isle of Wight County Press
- Southern Daily Echo
- Solicitor’s Journal
- Romsey Advertiser
- Portsmouth Today
- Insider Media
- Hampshire Chronicle
- About My Area
- Andover Advertiser
- Business Magazine
- Business News