Social media plays an important role in shaping your online brand reputation by giving you that stepping stone to connect with your audience on another level.
But what happens when social media goes wrong? What can your business do to make sure both your business and your clients files are protected from a breach?
When social media goes wrong:
Facebook has been dominating the news recently due to the Cambridge Analytica scandal.
This saw Cambridge Analytica harvest personal details of 50 million Facebook profiles in a major data security breach.
In conjunction with US President Trump’s election campaign team, Cambridge Analytica took users’ details in order to target specific information to potential voters in a bid to sway them in favour of Trump.
There has also been speculation that Cambridge Analytica were involved with Brexit voters, however this hasn’t yet been confirmed.
Why should this matter to you?
As a business with clients that rely on you to deliver a service, it is your responsibility to make sure every effort is made to protect their personal data. If something does go wrong, ensure it is dealt with as quickly, efficiently and professionally as possible.
Using the example of Cambridge Analytica, it’s clear that crisis can befall even the most trusted of social media sites. In the ever growing world of online media even the smallest mistake can grow into a big issue. It’s important to know the best thing to do and to take all the necessary precautions.
5 simple steps your business should take:
1.Have an effective method of email protection that filters out the possibility for spam or any other dangerous file encryptions.
2.Hold staff training to recognise suspicious emails – particularly those that may contain unusual attachments.
3.Implement a data protection policy that advises employees about how to secure and keep their personal and professional data separate.
4.Consider segregating personal and professional files with firewalls and other such data encrypting software to restrict access to back-end databases.
5.Consider setting up a security tool to ensure all applications are up-to-date and functioning properly.
The above steps are for your business to work through. However, here at Briscoe French we can offer your team specific media training for dealing with a crisis and tackling those tricky interview questions.
To find out more about how we can help, take a look at our blog post or get in touch to have a chat and find out more.