Wetherspoon’s Chairman Tim Martin said they had consulted their pub managers before making the move and 90 to 95 per cent felt social media wasn’t helping the business.
With the battering Facebook has been getting in recent weeks for its data scandal it has not been a great time for social media.
We help a lot of our clients run social media campaigns and social media advertising campaigns and they all prove to be very successful and deliver outstanding results. If they didn’t we’d tell them not to do it.
There is no point any brand just taking all the social media channels they can lay their hands on, handing them to someone in the team and telling them to get on with it. If social media is going to work for you it needs a clear strategy, with aims, objectives and goals.
And it needs trial and error – trying different approaches to your social media content to see what works. If it works, do more of it. If it doesn’t, don’t. It’s quite simple really.
If the bar managers in ‘Spoons have their hands full serving customers then they are not likely to have the time nor inclination to make social media work for them.
Don’t just use a social media platform because it is there. Some of our clients have a good presence on Twitter and some have none. Others make the most of Facebook while some don’t use FB at all – it depends where their target audience is.
Use a social media platform based on how likely people are to engage with content on it. If no-one trusts content on a particular platform and therefore doesn’t act based on it then why would you waste time using it?
Our clients love Facebook, Instagram and Linkedin – we do some work with Twitter for different clients too. We also use Pinterest, Youtube and other platforms to help our clients get their messages in front of the people that matter to them.
I do wonder whether Wetherspoons is going to be a bit like a celebrity whose “final” tweet is to announce they are leaving social media for good, only to come creeping back a few weeks later when they find they cannot do without it.
If you want to know more about some of the successes we have had with our social media and PR campaigns take a look at our Case Studies.