Speaking to journalists goes hand in hand with getting your business coverage in the media. Sometimes this can involve interviews on radio, television or over the phone. Media training will prepare you for these situations and can help protect your business reputation.
If your business wants to hit the headlines but hasn’t already added media training to its staff development plan then here’s some reasons why you need to change that:
Media training can help you:
Be ready in a crisis
The saying “failing to prepare is preparing to fail” couldn’t be truer in a crisis situation. Not only does your business need to have crisis and recovery plans in place for unexpected events, it also needs to be ready to talk about what’s happening. Media training can prepare you for the unknown by giving you skills for interview scenarios where you may have to protect your business reputation.
Be confident and share your message
Every media interview, whether it is one you have pitched to a journalist or where they have come to you, is an opportunity to share key messages about your business. Proper training for media interviews will give you tips on how to answer a journalist’s questions and bridge to the topics you want to highlight most.
Anticipate difficult questions
When we ask clients what worries them most about speaking to the media, difficult questions is their top concern. Media training will help you anticipate these questions and prepare your answers in advance. No topic should be a surprise with the right preparation.
Speak with your body as well as your voice
Anyone who has watched awkward media interviews on TV will know that it’s not just your mouth that does the talking. Your body language is also important. Our media training isn’t just about what you say. We also focus on the way you say it and film practice interviews as a learning aid.
Media training with experts
If you want to come across well in media interviews then we are experts in media training. Our team includes former journalists and PR managers with decades of experience in taking part in interviews with journalists as well as preparing business people for their moment on camera. If you’d like to discuss setting up bespoke media training for your company then get in touch for a chat.