Why Businesses Should Use PR: What I’ve Learned Across 30 years

I’ve worked with hundreds of organisations over the years – in aviation, tourism, education, manufacturing, professional services, retail, hospitality, local government and more. So I have learned why businesses should use PR and the difference that will make.

The businesses that grow strongest tend to have one thing in common: They take PR seriously. Not as a nice-to-have. Not as a reactive fix. But as a strategic part of how they operate.

Here’s why I believe PR is essential in 2026 and beyond.

1. PR cuts through noise

We’re all competing for attention. Most businesses try to be louder. The smart ones try to be clearer. PR helps you find and communicate the message people actually care about – not the one you wish they cared about.

2. PR builds trust

Trust is fragile right now. Customers have endless choice. They buy from brands that feel credible, honest and confident. That’s built over time through consistent communication – something PR excels at.

3. PR supports business growth

Every business I’ve seen grow effectively has used PR as a driver – not an afterthought. PR helps with:

• entering new markets
• launching new products
• attracting talent
• winning bigger contracts
• enhancing leadership visibility

4. PR protects you when things get tough

I’ve handled crisis communications for organisations where the stakes were extremely high. When you’ve already built trust and credibility, your audience gives you the benefit of the doubt. Without that? You’re on the back foot from the start.

5. PR gives you insights you won’t get elsewhere

Good PR is rooted in listening – to your audience, your sector, your stakeholders, your reputation. That insight is often more valuable than the coverage itself.

Why businesses should use PR in 2026:

If you’re not engaging PR proactively, you’re leaving growth – and protection – on the table. And in 2026’s competitive landscape, you can’t afford to do that.

Want to know how PR can support your business in 2026? Get in touch.