Media relations
Utilise our relationships with journalists and media outlets
The crowded media landscape means getting your message heard requires more than just good news. We transform your announcements into exciting narratives that journalists want to tell and audiences want to read.
How we amplify your voice
Strategic story development
We write your news into stories that resonate. Our team identifies the angles that matter, the hooks that capture attention, and the timing that maximises impact. Every story is tailored to fit your objectives and the media's appetite for content.
Comprehensive media coverage
From national newspapers to niche trade publications, from morning television to prime-time radio, we secure coverage across the full spectrum of media channels. Our established relationships with editors, producers, and journalists mean your stories reach the right people at the right time.
Relationship-driven outreach
Great PR is built on great relationships. We maintain active connections with key journalists, programme producers, and digital influencers across all sectors. These are professional partnerships that make sure your stories get the attention they deserve.
What sets us apart
News sense: Our team combines journalistic instincts with PR expertise to spot opportunities others might miss. We see the stories within your business activities and know how to position them for maximum media appeal.
Measurable results: We monitor reach, engagement, and the quality of your media placements. Our detailed reporting shows not just where your stories appeared, but how they performed and the impact they generated.
Beyond the press release: While others stop at distribution, that’s where we start. Our media relations photography captures the visual elements that make stories come alive, while our targeted pitching makes sure your news lands in front of the right journalists with the right context.
Client example
We worked with Italian restaurant, Figurati, because the restaurant struggled with low weekday bookings and under-attended Acoustic Sunday Roasts.
We partnered with Figurati in November 2023 to increase awareness, attract diners, and secure media coverage by highlighting the restaurant’s unique initiatives, including school dining etiquette sessions and volunteering for local soup kitchens.
The four-month campaign generated 4.9 million media impressions, secured features in the Daily Echo, and earned glowing reviews dubbing Figurati the “Holy Grail of Sunday Roasts.” Sunday bookings are now fully booked weeks in advance, revenue for January-March 2024 rose 25% compared to 2023, and the team expanded to meet demand. Head Chef Nick O’Halloran praised the campaign for creating a vibrant, bustling atmosphere and solidifying Figurati’s reputation as a must-visit dining destination in Southampton.
Ready to make headlines?
Whether you’re launching a product, announcing a milestone, or need to navigate a challenging situation, our media relations expertise will make sure your voice is heard above the noise.
Contact us to discover how strategic media relations can transform your communications and drive real business results.
Media Relations FAQs
What is media relations and why is it important?
Media relations is the practice of building relationships with journalists and media outlets to ensure your brand’s stories are told effectively. It helps amplify your voice, increase visibility, and shape public perception.
How do you develop strategic stories for the media?
We identify compelling angles, key hooks, and the right timing for your announcements. Every story is tailored to resonate with your audience and meet journalists’ needs.
What types of media coverage do you secure?
We cover the full spectrum, from national newspapers and trade publications to TV, radio, and digital outlets. Our established relationships ensure your stories reach the right audiences.
How do you maintain relationships with journalists?
We cultivate long-term, professional connections with editors, producers, and digital influencers. These relationships ensure your stories receive attention and are positioned effectively.
What makes your media relations approach different?
We combine journalistic instincts with PR expertise. Beyond traditional press releases, we provide visual assets, targeted pitching, and storytelling that make your news engaging and shareable.
How do you measure media relations success?
We track reach, engagement, media quality, and coverage impact. Our detailed reports show where your stories appeared and the results generated for your brand.
Can media relations support product launches or milestone announcements?
Yes. We write and deliver stories that maximise visibility for launches, milestones, and other major events, ensuring your news gets noticed by the right audiences.
How can media relations help during challenging situations?
Strategic media relations provides guidance and messaging to navigate sensitive or crises, helping protect your reputation and communicate clearly under pressure.
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