People connect with people

People trust people more than traditional advertising. EGC helps businesses build credibility, increase engagement, humanise their brand and give customers a genuine insight into the people behind the business.

Not at all. We provide training, guidance and content ideas to help employees feel comfortable creating content. Participation is always encouraged at a level that suits each individual, and we tailor our approach to your team’s confidence and experience.

Popular EGC includes behind-the-scenes videos, day-in-the-life content, team introductions, product demonstrations, workplace culture, customer success stories, industry tips, event coverage and celebrations. We’ll help identify the formats that best suit your business and audience.

Yes. We develop tailored EGC strategies that include content planning, themes, training, approval processes, content calendars and performance reviews, making it easy for your team to create consistent, on-brand content.

Employee Generated Content works across almost every industry, including hospitality, retail, professional services, healthcare, manufacturing, recruitment, technology and multi-site businesses. Any organisation with a team has an opportunity to showcase the people behind its brand.