PR Campaigns

PR campaigns give your business a reason to be talked about.

Strategy, creativity, and media relations come together to create impact.

Whether you want to launch a product, increase brand awareness, drive conversations online, or position your business as an industry leader, our campaigns are designed to deliver measurable results and long-term value.

At Briscoe PR, we create campaigns that generate attention for the right reasons. From creative PR stunts and awareness days to podcast placements and media-led storytelling, we build campaigns that cut through the noise and connect with your audience.

The best campaigns create conversations, build credibility, and leave a lasting impression.

Strategic campaigns built around your goals

Every campaign starts with a clear objective. Whether your focus is visibility, engagement, lead generation, reputation building, or thought leadership, we develop campaigns with measurable KPIs and a clear strategic direction.

Our campaigns typically run between 3-6 months, allowing enough time to build momentum, secure coverage, and create a lasting impact across media and digital channels.

Campaigns can work as:

Standalone PR projects
Product or brand launch campaigns
Seasonal or awareness campaigns
Creative media stunts
Event-led campaigns
Thought leadership initiatives
Integrated campaigns as part of an ongoing PR retainer

While we often recommend campaigns as part of a longer-term PR strategy for sustained visibility and relationship building, we understand many SMEs may want to trial a focused campaign first to see how PR can support business growth.

What our campaigns include

Creative campaign development

Strong campaigns begin with strong ideas. We develop creative concepts designed to attract attention, spark conversations, and generate media interest.

This may include:

PR stunts and activations
Awareness campaigns
Community engagement initiatives
Seasonal campaigns
Brand storytelling
Viral and social-first concepts
Industry reports and data-led campaigns
Partnerships and collaborations

National awareness days and campaign moments

We can help develop and launch branded awareness initiatives or “national day” style campaigns designed to generate media attention, online engagement, and wider industry conversations.

These campaigns are particularly effective for:

Consumer brands
Charities and non-profits
Healthcare campaigns
Community initiatives
Industry awareness topics
Social impact campaigns

Media relations and outreach

Creative ideas only work when they reach the right audience.

Our team manages targeted media outreach to secure coverage across:

National media
Regional press
Trade publications
Online news outlets
Podcasts
Broadcast opportunities
Influencer and creator collaborations

We tailor media strategies to ensure your campaign reaches the audiences most relevant to your business goals.

Social and digital amplification

Campaigns don’t stop with press coverage.

We support campaigns with strategic digital activity designed to maximise visibility and engagement across social media and online channels.

This may include:

Social campaign support
Influencer outreach
Community engagement
Online sentiment monitoring
Paid amplification recommendations
Reputation and conversation tracking

Backed by measurable KPIs

We believe successful campaigns should deliver more than vanity metrics.

At the start of every project, we define clear KPIs aligned with your business objectives, which may include:

Media coverage targets
Brand awareness growth
Website traffic increases
Social engagement and reach
Podcast placements
Share of voice improvements
Audience sentiment
Lead generation support
Stakeholder engagement

We provide regular reporting and campaign analysis throughout the project, helping you understand performance, opportunities, and return on investment.

Ready to launch your next campaign?

Whether you want to trial PR for the first time, launch a bold creative idea, or build a larger long-term communications strategy, our team can help create campaigns that deliver meaningful results.

See some of our past campaigns here.

Contact us to see how we can help.

Speak to a consultant

View Our PR Services

PR Campaign FAQs

What is a PR campaign?

A PR campaign is a planned communications programme designed to achieve a specific objective over a set period. This could include launching a product, raising brand awareness, promoting an event, positioning your business as an industry leader, or changing public perception.

How long does a PR campaign last?

Most of our PR campaigns run for between three and six months. This gives enough time to build momentum, secure media coverage, engage audiences and measure meaningful results. Campaigns can also be extended or incorporated into an ongoing PR retainer.

What types of campaigns do you create?

We deliver a wide range of campaigns, including product launches, awareness campaigns, creative PR stunts, seasonal campaigns, event promotion, community initiatives, thought leadership programmes, data-led campaigns and national awareness day campaigns.

How do you measure whether a campaign has been successful?

Every campaign starts with clear objectives and measurable KPIs. Depending on your goals, we may measure media coverage, website traffic, social media engagement, brand awareness, share of voice, podcast appearances, audience sentiment or lead generation, with regular reporting throughout the campaign.

Will you manage media outreach as part of the campaign?

Yes. We identify the most relevant journalists, publications, broadcasters, podcasts and influencers before managing all media relations on your behalf. We also handle press releases, pitching and follow-up to maximise coverage opportunities.

Can PR campaigns work for small businesses?

Absolutely. PR campaigns are an effective way for SMEs to increase awareness without committing to a long-term programme from the outset. Many businesses use a campaign to launch a new product, celebrate a milestone or trial PR before moving to an ongoing strategy.

Do PR campaigns include social media?

Yes. While PR campaigns are built around earned media, we also support them with social media content, digital amplification, community engagement and influencer outreach where appropriate. Combining PR with social media helps extend the reach and impact of your campaign.