PR and social media for children’s disability charity
Swings & Smiles is an inspiring charity based in Thatcham that supports disabled
children and their families in experiencing the joy of play.
Through accessible play facilities, respite care, youth clubs, outreach sessions and
activities for siblings, Swings & Smiles’ services are designed to empower the whole
family to find a support network and lead happier lives.
We were asked to support the charity’s social media strategy and media relations to
help raise awareness of its work and boost its fundraising efforts.
What we did
We developed monthly social media content schedules to raise Swings & Smiles’
profile, boosting engagement with its audiences. Our content combined…
– Case studies from visiting families
– Staff features
– Thought leadership centred around the importance of play during childhood
– Service reminders
– Event promotions
– Latest news from the charity
By crafting a schedule of varied social media content with a clear and consistent look
and feel, we were able to shape a fun and friendly voice and image for Swings &
Smiles that generated engagement and increased the charity’s reach via its social
media channels.
We also produced monthly press releases about the charity’s achievements,
partnerships, updates and initiatives. From welcoming a new celebrity patron to
tenth-anniversary celebrations, we distributed press releases on a huge range of
stories.
We also supported the charity in producing award entries to raise awareness of the
charity’s impact and reinforce its positive reputation.
Highlights
● We secured a variety of media coverage reaching a total of 142,814 readers
collectively
● Our social media content generated over 15,000 engagements across
Facebook, Instagram and Twitter
● An award win at the Greenham Trust Awards for ‘Fundraiser of the Year’
● Supporting the charity to launch its newly branded 14-19 service ‘PULSE’
Overall, our efforts have helped to build a robust brand for Swings & Smiles and
raised awareness of the incredible services and support the charity delivers.
An effective PR strategy is essential for charities of all kinds not just to encourage
donations but to make sure the work it does never goes unnoticed.
“Briscoe PR has been a huge help during what was a very busy period for us
as a charity. The team has been instrumental in raising awareness of what we
do and the impact we make at Swings & Smiles. So much of what we do is
driven by donations, so getting our name out there has really enhanced our
fundraising efforts – it means we can continue supporting our families and
sharing the joys of play.” Rhonda Nicklin, CEO
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