What Punch the monkey teaches us about modern audience engagement Speak to a Consultant A baby monkey clinging to a soft toy should not have become a global talking point. Yet within days, Punch was everywhere. Shared across platforms, dissected in comment sections,...
PR isn’t about being loud, it’s about being believed Speak to a Consultant For years, PR success was measured by volume. The number of headlines secured, the amount of coverage generated and how frequently a brand could insert itself into the conversation. Visibility...
Why Dior’s BookTok campaign is a lesson in cultural PR Speak to a Consultant Some campaigns shout. Others land quietly and linger. Dior’s Summer 2026 Book Tote launch sits firmly in the latter category. By reimagining an iconic accessory through classic literature and...
2016 nostalgia is already shaping social media in 2026 Speak to a Consultant Scroll through social media feeds, and it’s impossible to ignore it. The mid-2010s are quietly taking over 2026. From throwback posts showing how people looked in 2016 to the return of...
How brands can still break through in December Speak to a Consultant As Christmas draws closer, attention becomes increasingly fragmented. In the days just before the 25th, inboxes are quieter, but focus has dramatically declined, newsrooms are running thin on things...
