I think some businesses are about to spend a lot of money solving the wrong AI problem Speak to a Consultant I’ve noticed something happening in the marketing world over the past year or so. There are suddenly an awful lot of AI optimisation experts. Many of...
What my first job taught me about investing in young talent Speak to a Consultant What my first job taught me about investing in young talent Today marks the end of my journey at Briscoe PR after nearly three years. Looking back, it’s hard to believe how much...
Why range of experience matters more than years alone when choosing a PR agency Speak to a Consultant When choosing a PR agency, one of the first questions businesses often ask is, “How many years of experience do you have?” It’s a fair question....
Social media marketplaces are essential for retail businesses Speak to a Consultant For years, retail businesses have focused on driving customers to physical stores and websites. While these channels remain important, consumer buying habits are evolving rapidly, and...
How professional photography improves sales Speak to a Consultant Professional photography is not a one-off marketing expense. It’s a multiplying asset that generates returns for months or sometimes even years. Photographs are vital across PR activity, social...
Career growth often hides inside the work you avoid Speak to a Consultant We all have a “comfort zone” at work I used to think people in comms and marketing naturally fell into two categories: creative people and strategic people. I knew exactly which one I was. I...
