Why being good at what you do is no longer enough Speak to a Consultant Across the South of England, there is no shortage of strong, well-run organisations. Businesses with experience, capable teams and a solid track record of delivery. From the inside, many of them...
What is PR? And what it isn't Speak to a Consultant Most people still think PR is press releases, a bit of media outreach and some social posts. But after 30-plus years in journalism, corporate comms and running Briscoe PR, let me tell you – it isn’t.PR is...
Why Businesses Should Use PR: What I’ve Learned Across 30 years Speak to a Consultant I’ve worked with hundreds of organisations over the years – in aviation, tourism, education, manufacturing, professional services, retail, hospitality, local government and...
How to Get the Most Out of Working With Your PR Agency (From My Side of the Table) Speak to a Consultant Some of the best relationships we’ve had at Briscoe PR have lasted years – not because of how many things we delivered, but because of how closely we worked...
Measuring PR: How I Show Clients the Real Return on Investment Speak to a Consultant “Kevin, how do we know PR is working?” I’ve heard this question on measuring PR more times than I can count. And it’s a fair one – PR shouldn’t be a vague, hopeful exercise. It...
