I think some businesses are about to spend a lot of money solving the wrong AI problem Speak to a Consultant I’ve noticed something happening in the marketing world over the past year or so. There are suddenly an awful lot of AI optimisation experts. Many of...
Why being good at what you do is no longer enough Speak to a Consultant Across the South of England, there is no shortage of strong, well-run organisations. Businesses with experience, capable teams and a solid track record of delivery. From the inside, many of them...
What is PR? And what it isn't Speak to a Consultant Most people still think PR is press releases, a bit of media outreach and some social posts. But after 30-plus years in journalism, corporate comms and running Briscoe PR, let me tell you – it isn’t.PR is...
Why Businesses Should Use PR: What I’ve Learned Across 30 years Speak to a Consultant I’ve worked with hundreds of organisations over the years – in aviation, tourism, education, manufacturing, professional services, retail, hospitality, local government and...
How to Get the Most Out of Working With Your PR Agency (From My Side of the Table) Speak to a Consultant Some of the best relationships we’ve had at Briscoe PR have lasted years – not because of how many things we delivered, but because of how closely we worked...