Measuring PR: How I Show Clients the Real Return on Investment Speak to a Consultant “Kevin, how do we know PR is working?” I’ve heard this question on measuring PR more times than I can count. And it’s a fair one – PR shouldn’t be a vague, hopeful exercise. It...
A PR and Communications Strategy Will Matter More Than Ever in 2026 Speak to a Consultant As we head rapidly towards 2026, I’ve never been more convinced that businesses need a proper PR and communications strategy. Not a collection of tactics. Not a scattergun...
Over the years, I’ve had hundreds of conversations with business owners who are thinking about hiring a PR agency. Some know exactly what they need. Others have been burned before. Many are unsure what PR even is these days. So here’s my honest take, based on decades...
When people ask me what PR is, I still find that many picture a press release and maybe a phone call to a journalist. And yes, that was a big part of public relations when I started as a journalist more than 30 years ago – but the world has moved on. The tools...
Never before has the phrase people trust people been more relevant than it is today – so how’s your work on your personal on-line profile and reputation going? Consumers today – whether B2B or B2C – want to buy from businesses that have values that...
