We’re sorry to mention the C word, but Christmas will be here before you know it!
While it might seem strange to be thinking about stuffing and snowflakes while the rest of the country is melting, this kind of forward planning is essential in PR, marketing, and content creation – especially in the hospitality industry.
Christmas comes early
The festive season is the busiest time of the year for many hospitality venues. With corporate parties, private hire and family lunches, December books up fast — and so should your marketing.
Planning ahead allows us to:
- Get the right content in place before the rush begins
- Secure press and social coverage early
- Help venues start promoting before competitors
- Streamline the internal workload when things get busy
This means when the first Christmas enquiry lands in your inbox in early September (and it will), you’ve already got the imagery, messaging, and assets ready to go. No panic, no last-minute phone photos, no missed opportunities.
Behind the scenes
We recently staged a full festive photoshoot for one of our hospitality clients, capturing their 2025 Christmas menu – yes, in the middle of July. We worked with the chefs and venue team to style and capture their new seasonal menu in a way that felt warm and festive.
Not only did this give us high-quality photography and video content to fuel social media, email marketing, and press outreach, but it also allows the venue to:
- Promote early-bird bookings across digital platforms
- Feature their festive menu in local media
- Equip their sales and events teams with visual tools for enquiries
- Build excitement across their audience with sneak peeks and countdowns
Stronger campaigns, better results
The earlier you start planning, the more time you have to strategise, create with purpose, and get ahead of your competitors. When you’re rushed, you settle for “just good enough” content. But when you’re thinking ahead, you can craft campaigns that tell a stronger story.
And let’s be honest — no one wants to be styling a Christmas pudding in mid-December.
Final thoughts
Good PR and marketing is proactive. In the hospitality world, that means thinking at least one season ahead. So yes, we may be sweating in the sun while shooting cranberry sauce, but we’re also helping our clients maximise one of the most important times of the year.
If your business is already thinking about Christmas, we’d love to help you bring it to life — even if it’s still flip-flop weather. Contact us.