Strategic product launch PR that builds awareness, generates excitement and gets people talking

Launching a new product, service, venue or brand? Briscoe PR helps you create the visibility, momentum and media coverage needed to make a strong first impression.

From strategy and press coverage to launch events and content, we’ll help your launch reach the right audience.

Why Briscoe PR?

Strategic launch planning
Experienced PR and media team
Tailored campaigns for your audience
Support before, during and after launch
Flexible packages for businesses of all sizes

Why outsource your PR launch?

Our product launch services include

Product and brand launch strategy
Press releases and media outreach
Launch event support
Trade show promotion
Social media campaigns
Influencer outreach
Website and launch content
Marketing materials
Photography and videography
Ongoing PR campaign support

Ideal for

New product launches
Service launches
Venue openings
Business launches
Rebrands
Seasonal campaigns

Ready to launch?

Whether you’re introducing a new product, opening a venue or unveiling a new brand, we’ll help you generate awareness, secure media coverage and maximise your launch.

Get in touch to discuss your launch.

Speak to a consultant

View Our PR Services

Product launch PR FAQs

What is product launch PR?

Product launch PR is the strategic promotion of a new product, service, venue or brand to generate awareness, secure media coverage and create excitement before, during and after launch. It helps ensure your launch reaches the right audience and makes a lasting impact.

When should I start planning a product launch campaign?

Ideally, you should begin planning your launch several weeks or months in advance. This allows time to develop key messaging, create marketing materials, engage the media and build anticipation before your launch date.

Can you help launch services as well as products?

Yes. We support launches of products, services, new venues, business openings, rebrands and seasonal campaigns. Every launch strategy is tailored to your objectives, audience and industry.

Do you organise launch events?

Yes. We can help plan and promote launch events, from inviting journalists and influencers to managing media opportunities and supporting your team on the day to maximise exposure.

What does a product launch PR campaign include?

Our campaigns can include launch strategy, press releases, media outreach, social media campaigns, influencer engagement, website content, marketing materials, photography, videography and ongoing PR support. We tailor every campaign to your goals and budget.

How do you measure the success of a product launch?

We measure success using agreed objectives and key performance indicators, such as media coverage, website traffic, social media engagement, event attendance, enquiries and lead generation, providing clear reporting throughout the campaign.

Can Briscoe PR manage the entire launch?

Absolutely. We can support every stage of your launch, from initial planning and messaging to media relations, event support, content creation and post-launch PR, giving you a single team to coordinate the entire campaign.