Timing is everything when it comes to maximising the impact of your press release and getting your news heard. Even the best story can fall flat if it’s released at the wrong moment.
Here at Briscoe PR, we know that strategically choosing when to send out a press release can make all the difference in getting your news noticed. Here are a few pointers for sending your press release at the right time…
Day and Time
Monday mornings can be a whirlwind of catching up on new stories and reviewing a backlog of news releases from the weekend, which means your news release risks getting buried.
By Tuesday and Wednesday, things settle down, and journalists are often more open to fresh stories and unique angles. Mid-week mornings tend to be ideal for sending news releases, as journalists are actively looking for content.
Thursday can be trickier, with the weekend approaching. If you send a release early on Thursday, it might still get picked up if the news day is slow. However, by Friday, many journalists shift their focus to weekend features or are winding down for the week, meaning releases sent late in the week are likely to be overlooked.
Plan around major events or holidays
Major holidays, significant industry events, and global happenings like election results or crisis updates create a flood of news, meaning journalists are already occupied with high-priority stories. When you send a release during these times, it risks being overshadowed or entirely missed in the media shuffle.
Work with embargoes
An embargoed press release allows journalists to receive your news in advance, with a specific date and time for release. This can help build anticipation and allow reporters to prepare their stories in advance, especially if your announcement is complex or requires additional research.
Embargoed releases work well for launches, major updates, or exclusive stories. Just make sure you’re clear with reporters about the embargo to avoid early leaks.
For more expert tips and advice, get in touch with a member of the Briscoe PR team today.