There is a common fear which comes with the idea of handing over the reins of your public presence to somebody else. But with the right approach, outsourcing your PR can amplify your voice even further.
One of my favourite examples of this, is my favourite vampire-rock band: Creeper.
DIY to Darcia
I’ve followed Creeper since their earliest shows in tiny, grassroots venues in Southampton, and watching them grow has been a joy. But like many artists who scale up, Creeper eventually reached a point where they couldn’t do it all themselves.
As the band grew, they simply didn’t have the time to write tour diaries, post setlists, reply to fans, and promote every release across platforms. So they did what most businesses (and bands are businesses) do: they hired someone. This is where we meet ‘Darcia’.
Rather than hiring a faceless social media manager and fading into generic captions, Creeper handed over their online presence to a persona. Darcia isn’t a member of the band – she’s a character (a Vampire Familiar, to be specific). A blunt, gothic voice who refers to Creeper in the third person, signs off every post with her name, and somehow manages to sound like an undead press officer with a wry sense of humour.
While Creeper are too busy touring, recording, and doing the actual work of being a band, their voice online hasn’t gone silent – it’s evolved.
What this means for businesses
You might not be a rock band, but the principle is the same. As your business grows, you don’t have time to write your own press releases, plan your own content, or manage day-to-day socials.
That’s when outsourcing becomes not just helpful, it’s necessary. But it doesn’t mean losing what makes you you. A PR team who takes time to understand your brand voice, your values, your humour doesn’t replace your sparkle, they protect it!
Good PR isn’t one-size-fits-all. It’s about developing a strategy that feels true to you, whether that’s warm and friendly, dark and mysterious, or witty and humourous.
We pride ourselves on becoming a seamless extension of our clients’ brands. Whether we’re managing your crisis communications, writing your Instagram captions, or helping you show up in the media — we’ll make sure your sparkle doesn’t get lost in the process. Contact us.