The cognitive cost of AI in 2026 Speak to a Consultant Think about the last time you sat down to write something from scratch. No prompts, no shortcuts, just you and a blank page. Can you remember when that was? For a lot of people, it was a while ago. And honestly,...
Are your reach numbers telling the full story? Speak to a Consultant Here’s a number that looks great in a report: 4.2 million impressions. Here’s the number that’s harder to find: how many of those 4.2 million people felt anything. Reach tells you how far a message...
Being visible in the right places: why audience-led PR matters more than ever Speak to a Consultant One of the most common challenges we see in communications planning is not a lack of activity, but a lack of focus. Organisations are publishing content, engaging with...
How to Conduct a Competitor Analysis in 30 Minutes (with a free downloadable worksheet!) Speak to a Consultant Competitor analysis sounds like one of those jobs you’ll “get to when things are quieter”. In reality, you can get a clear, actionable...
Marty Supreme Campaign: The art of standing out in PR Speak to a Consultant Film PR used to be simple. Cut a trailer, book some press, plaster billboards everywhere. Job done. But in 2025, the landscape has shifted dramatically. Today’s theatrical releases...
