Why PR can’t fix a broken funnel Speak to a Consultant We’ve all been there. You pour energy into a smart, creative PR or marketing campaign and the messaging lands, the media coverage is great, engagement is solid, yet conversions flatline. It’s frustrating. But...
Why clear expectations make or break client-agency relationships Speak to a Consultant In PR and marketing, strategy and creativity often take centre stage, but behind every successful campaign lies something less glamorous, and far more powerful: clear, aligned...
Ultra-specific personalisation: how Nike uses AI to improve campaign results Speak to a Consultant You’ve probably been hearing a lot about personalisation and segmentation lately, and for good reason. With marketing messages saturating every channel, audiences have...
Why social listening is the PR game-changer Speak to a Consultant When I attended the Hootsuite x TalkWalker breakfast event last week, one message stood out loud and clear. It’s no longer enough to monitor the news or media. Brands must listen in the social sphere,...
Do influencer events actually work? Speak to a Consultant You’ve probably heard the term “influencer marketing” thrown around a lot, but influencer events? That’s where things get interesting. These are carefully organised experiences that get influencers interacting...
