SOS: How to get creative in PR when you’re not feeling creative Speak to a Consultant Public relations thrives on unique ideas and effective storytelling. But what do you do when you hit a creative wall, and every pitch or campaign idea feels stale? Trust me,...
For many small businesses, budgets are inevitably tight. There is always a long list of expenses to prioritise, from operational costs to supporting the wellbeing of a small, close-knit team. Understandably, public relations (PR) often feels like a luxury rather than...
Last week, in a move that raised more eyebrows than a Love Island recoupling, Prime Minister Keir Starmer opened the doors of Number 10 Downing Street. This wasn’t to the usual press pack, but to around 70–90 influencers. Yes, you read that right – I was shocked...
As the final season of The Summer I Turned Pretty unfolds, I find myself glued to the screen. Not just for the drama, but for the way fans are shaping the story through user-generated content (UGC). From TikTok edits to Instagram reels and Reddit threads, the...
Every now and then, a campaign comes along that makes you stop scrolling, smile, and if you’re really lucky, start feeling hungry. This month, that moment belongs to KFC and Greggs. Two titans of British comfort food have teamed up for an unlikely yet utterly...
