What reputation looks like when no one is watching Speak to a Consultant Reputation often gets framed through the highly visible moments – headlines, campaigns, announcements and carefully managed launches. However, the reality is that reputation is shaped far...
Social media comment sections Speak to a Consultant The social media comment section is probably the most underutilised PR tool in your arsenal. It’s a place where your audience actually tells you what they think. Your comment section is a goldmine of consumer...
Brand transparency and the oversharing economy Speak to a Consultant Somewhere between “polished corporate perfection” and “radically authentic chaos,” there’s supposed to be a sweet spot. A place where brands can be transparent without...
How to earn coverage when everything is shrinking Speak to a Consultant Attention spans feel smaller than they’ve ever been. People scroll faster, skip quicker and decide in seconds what’s worth engaging with. On top of this, algorithms on social media platforms are...
The cognitive cost of AI in 2026 Speak to a Consultant Think about the last time you sat down to write something from scratch. No prompts, no shortcuts, just you and a blank page. Can you remember when that was? For a lot of people, it was a while ago. And honestly,...
What Punch the monkey teaches us about modern audience engagement Speak to a Consultant A baby monkey clinging to a soft toy should not have become a global talking point. Yet within days, Punch was everywhere. Shared across platforms, dissected in comment sections,...
