If you’re using Instagram to promote your business, there’s a new reason to get strategic with your posts. Since July 2025 Google has started indexing public Instagram content, meaning your posts can now show up in search results. That includes your photos, Reels, captions and even alt text – making your Instagram account more visible than ever.
So, how can you make this update work in your favour?
Optimise your captions
Just like a blog or web page, Instagram captions now play a big part in how your content appears in search. Writing clear, keyword-rich captions can help your posts get found by people searching on Google, even if they’ve never followed you before. Use the first line of your caption wisely, as this often becomes the description shown in search results.
Think beyond the grid
Instagram posts aren’t just for your followers anymore, they’re now part of your wider online presence. That means it’s worth spending a little extra time making sure your posts are on-brand and high quality. Add alt text to images and cover photos for Reels, and make sure your location tags and hashtags are relevant. These small steps could help your posts reach new audiences through Google search.
Stay consistent
If you’re not already posting regularly on Instagram, now is the time to start. Every post is an opportunity to show up in search and bring new people to your page or even your website. Whether it’s product updates, team highlights or customer testimonials, a consistent posting schedule will help grow your reach over time.
Instagram is no longer just a social platform, it’s becoming part of your business’s SEO strategy. If you want to make sure your content is doing the heavy lifting, our team can help you optimise your posts for maximum visibility.
Want support with your social media strategy? Get in touch with us today.