With AI and Chat GPT-generated content filling social and news feeds, the time is right for those with valuable, genuine opinions and thought leadership to step forward and seize the initiative by setting their personal brand.
Corporate and business pages and profiles no longer cut it thanks to changes in platform algorithms. Personal storytelling and insight get your messages to the people that need to hear them.
So, what’s the most effective way for you to effectively leverage your personal standing and reputation in a way that increases understanding of your business, leads to increased enquiries and, therefore, sales?
Here’s how:
Common problems getting your message across:
You are an expert with detailed knowledge, well-structured opinions and important information that should be brought to a wider audience. But, you have no time, and no idea what to post.
Your reputation is unimpeachable. You are ambitious for your business and yourself – but people don’t know enough about what you are doing.
Your company social profiles are not getting the engagement they used to before the algorithms changed and pushed corporate content down the pecking order.
Shrinking mainstream media means third-party articles and mentions are drying up – or you have no idea if anyone ever sees them.
Social platforms are full of AI-driven content – unimaginative, formulaic, not unique. People are craving genuine content that is authentic, the product of human emotion and thought and not machine-driven.
Your business thrives because customers understand you are the go-to people in your sector. That is harder to achieve when others have found ways to get their message across.
Some people maintain really strong profiles online and this is having an effect on who the media turn to for comments when a spokesperson is needed.
You can’t just switch the corporate content off – even though it is achieving less cut through – because that provides the reassurance people need when they come looking for you.
Here’s the answer:
Creating and delivering personal opinions and stories about your professional life across a wide range of media gets people talking and wanting to know more.
Algorithms for social media channels now favour personal profiles much more than business profiles. People who tell stories consistently, predominantly using video, are getting the greatest cut through.
We help successful business leaders to get people listening to them and your stories. This is through a series of videos, generally less than a minute long, written content and interaction with others in the on-line community.
Do that by:
- Creating, up-dating and managing personal profiles on multiple social channels
- Post a professionally shot and edited video every week
- Re-share other people’s content
- Post your own written content with a photograph
- You should be posting a minimum of 12 times per week – but importantly you must keep the quality high and not descend into the sort of trivial, AI-generated, inauthentic and un-engaging that many end up doing
- Don’t just think Linkedin – think Instagram, TikTok, Youtube, Vimeo, Facebook etc
- Top quality photography of you at work – posed and candid.
- Get a hgih quality news release out every month on a key topic relevant to your area, and published in a relevant newspaper or business magazine
- Keep your Linkedin business page current and topical too for organic content
- Have a strategy for paid social media activity – targeted boosting of content
- Post three or four thought leadership, SEO-rich articles per month to your website
What will this result in for your personal brand?:
This activity builds momentum for you and your business. Consistently posting to multiple platforms will elevate your reach and engagement.
People will get used to seeing your content and expect it. They will watch it and read it and they will engage with it. They will want to know more.
You will reinforce your position as the expert in your field, the go-to voice of knowledge and experience in your sector, the person everyone wants to know, to be connected with and to hear from.
You will be asked for speaking engagements as someone with an opinion who is happy to express it.
Your business will benefit – the trickle down from your personal profile building to your business will be significant.
You are actively positioning yourself as the expert in your field – and you are constantly reinforcing that position.
Ask yourself – where do you want to sit in your market place? Do you want to lead or do you want to follow?
Want to know more about improving your personal brand?:
We have a package that can produce all of this for you – keep the quality really high and engaging, and deliver the results you want to see.
Do you want to step into the void that is being created by changing algorithms and the pervasive nature of inauthentic AI content and establish yourself as a leader and genuine opinion former in your sector?
Want to know more?
Book a 30-minute call with Kevin Briscoe to find out whether this campaign is right for you. Or alternatively use our Contact Form.