News and Blog

This week at Briscoe PR has been packed with writing reports, and planning content, but we also fit in some time for fun!

In a world where brands are constantly jumping on the latest TikTok craze or mimicking whatever’s trending, it’s refreshing to see one take a different route. This summer, IRN-BRU revived one of its most iconic slogans first launched in the 1980s, “Made in Scotland...

This week at Briscoe PR was a short week with the Bank Holiday Monday, but the team packed plenty in!

As an operations manager working with a younger team of PR professionals, one thing has struck me; the phone fills them with dread. They will happily and confidently draft a beautifully worded email or chat on Teams, WhatsApp and on Zoom calls. But if there is a need...

Last week, Prime Minister Keir Starmer opened the doors of Number 10 Downing Street. This wasn’t to the usual press pack, but to around 70–90 influencers.

When Taylor Swift unveiled her brand-new 12th album, The Life of a Showgirl, she did so in a way that no one had expected. Previous albums were announced at award shows or live on stage during the Eras Tour, among other high-profile settings. So why announce her new...

It has been another busy (and exciting!) week for Team Briscoe PR! 🎉 On Tuesday, Kevin was in the studio in Portsmouth with Tomas Jurjonas recording a series of videos for social media content. Keep your eyes peeled from September when we’ll be sharing lots more...

Every now and then, a campaign comes along that makes you stop scrolling, smile, and if you’re really lucky, start feeling hungry. This month, that moment belongs to KFC and Greggs. Two titans of British comfort food have teamed up for an unlikely yet utterly...

Sabrina Carpenter has become a near-perfect case study in how to play the fame game without letting it play you. In the golden age of TikTok edits, trending sounds, and memes that all go viral before lunch, celebrity image management has become less about control and...

August is the best time to do some housekeeping for your public identity. Inboxes are usually quieter, client meetings slow down, and there’s a moment of calm before the Christmas rush begins. While it might be tempting to simply enjoy the slower pace, it is actually...

With AI and Chat GPT-generated content filling social and news feeds, the time is right for those with valuable, genuine opinions and thought leadership to step forward and seize the initiative by setting their personal brand. Corporate and business pages and profiles...

It’s been another busy week for the Briscoe PR team, filled with fresh ideas, great food, and even a few new four-legged friends. From capturing mouth-watering dishes to planning the months ahead, the team has been blending creativity with strategy. Creative thinking...

When I first considered a career in marketing, I was hesitant. Why? Because I never saw myself as a “creative” person. For me, creativity meant painting with a brush, which is definitely not something I'm confident with. So, I worried that lacking traditional...

PR doesn’t pause. With daily deadlines and client demands that can shift in an instant, it’s easy to get swept up and become stressed out. Without taking breaks and time off from work, burnout is a likely consequence. As a PR agency, we’ve learned the value of...

We’re sorry to mention the C word, but Christmas will be here before you know it! While it might seem strange to be thinking about stuffing and snowflakes while the rest of the country is melting, this kind of forward planning is essential in PR, marketing, and...

As July draws to a close, the Briscoe PR team has been firing on all cylinders — from client photoshoots to graduation ceremonies, festival prep, and future planning. New menu photoshoot Becca and Bella visited Boathouse Swanwick for a photoshoot. Capturing fresh...

With England lifting the trophy at the UEFA Women’s Euro 2025, the celebrations haven’t just been confined to the pitch. Brands have raised their game too, delivering campaigns that captured the energy, pride and passion of the tournament.  Here are three...

If you’re using Instagram to promote your business, there’s a new reason to get strategic with your posts. Since July 2025 Google has started indexing public Instagram content, meaning your posts can now show up in search results. That includes your photos, Reels,...

As a PR agency, we help brands navigate a reputational crisis both big and small. When Coldplay’s kiss cam moment unexpectedly spotlighted then-CEO of data platform Astronomer, and the company’s head of HR, it seemed like a fleeting bit of concert awkwardness, but it...

In the world of branding, few things are as powerful, or as fragile, as trust. Jellycat, the UK-born plush toy brand known for its quirky, velvety animals, has long enjoyed cult-like status. It rode waves of popularity on TikTok and Instagram, won the hearts of...

The Briscoe PR team has been out and about again this week, supporting our clients with content and even a touch of Christmas. On Monday, Kevin and Charlie met with the team at Ideal Collection for a productive meeting. The team discussed improving internal processes...

There is a common fear which comes with the idea of handing over the reins of your public presence to somebody else. But with the right approach, outsourcing your PR can amplify your voice even further. One of my favourite examples of this, is my favourite...

The Briscoe PR team had a week full of learning. With a photography workshop and a cybersecurity seminar - our brain's are ready to burst! The whole team took part in Sally Golden's iPhone photography workshop! The brilliant session packed in lots of practical tips on...

It's been another busy week at Briscoe PR, with everything from planning future content to attending a food festival! Kevin kicked off the week at the quarterly board meeting held at the beautiful Chewton Glen Hotel in the New Forest. Great discussions around the...

Christmas in July is so ten years ago - the new seasonal mashup is Summerween. It's blend of Halloween and summer that brings ghouls, ghosts, and good vibes to the sunshine months. As a self confessed Halloween addict, I must admit I'm loving all of the new...

As summer well and truly settles in, the Briscoe PR team has been soaking up the sunshine when we can! After a busy few months, Bella and Kevin took some much-needed time out to recharge. They headed to the stunning Devon coastline for a relaxing break by the sea....

In a digital world saturated with content, the phrase thought leadership has started to lose some of its impact. What was once a clear signal of authority and innovation is now often confused with self-promotion or recycled ideas. At Briscoe PR, we believe thought...

On 22nd April, Bella Italia announced Bella Appreciation Day - offering £100 to every Bella in the country to spend in their restaurants on 30th April. As someone literally named Bella, I must admit this was stroke of genius. Biased? Maybe. Within hours of the...

Even with a short week following the Bank Holiday Monday, it's been another busy and productive few days for the Briscoe PR team! Charlie and Bella travelled to London for a CIPR training course focused on writing for impact and creativity. From powerful storytelling...

In the world of social media, brands are more visible. Alongside positive engagement, it’s common to encounter trolls, negative comments, bot accounts, and scam messages that flood DMs. Social media is often the first touchpoint for people interacting with a brand or...

It has been another packed week at Briscoe PR. Bring on May! We hope you make the most of the sunshine this long weekend! Charlie, Bella, and Harriet headed to The Bugle in Hamble for a photoshoot of the venues' new menu. The shoot was a great success, and we were...

It’s been a short but busy and productive week at Briscoe PR 😁 Kevin attended the latest Peer2Peer board meeting at the beautiful Limewood Hotel. Led by Simon Hawtrey Coombs, these sessions are a brilliant opportunity for business directors to share experiences and...

Stepping into my first PR role as a PR assistant has been both a nerve-wracking and exciting experience. After transitioning from my previous role as an Editorial Assistant, I was eager for new challenges. But knew there was much to learn. The shift from editorial...

This week at Briscoe PR has been a short but busy one with Easter just around the corner! 🐣 Bella and Charlie headed to Kimbridge Barn for a photoshoot of the brand new children’s afternoon tea menu. They captured plenty of eye-catching content to support upcoming...

From lamb cuddles to wine shoots, it's been another varied and exciting week in the world of Briscoe PR! We welcomed Charlie, the newest member of our team! She kicked off her first day by joining Bella and Charlotte at the Westlands Lambing Days and cuddling one of...

From organising a meeting with the BBC to trying out the new catering van at the office, it has been another busy week at Briscoe PR! Louise and Kevin visited Westlands Farm Shop for a very exciting media moment. BBC South Today’s Alexis Green presented the weather...

I think that Crufts’ Instagram page as a great example of video content that gets great views. I want to dig a little deeper into why Crufts’ social media pages are getting such strong engagement figures. The content is creative, snappy and entertaining, but let’s...

Writing and submitting an award entry seems like a time-consuming task, but trust me - the benefits far outweigh the effort. We have seen firsthand how award nominations can boost a brand’s reputation. They provide valuable exposure and open up new opportunities -...

Another exciting and eventful week for the Briscoe PR team, filled with networking, award celebrations, client successes, and professional development! ⚽️ Networking at Fratton Park with a Side of Car Trouble! Kevin attended a Network My Club event at Fratton Park,...

On 20th March 2025, PUMA dropped their ‘Go Wild’ ad, and I think they definitely took a risk… This ad represents PUMA’s most significant marketing investment to date and introduces its refreshed branding, with marketing investments increasing by 40% compared to 2024....

Next up in my ‘top three mistakes’ series - video content!  Video is a huge part of social media content, especially with the rise of TikTok and Instagram reels. Used to inspire, inform and engage audiences, video content has the power to capture users on a much...

The Briscoe PR team has been on the move this week! We have been supporting clients, capturing engaging content, and attending key industry events to strengthen relationships and drive business growth. Here’s what we’ve been up to: 🍺 Hampshire Fare Produce Guide...

As a 24-year-old working at the start of my career in the PR and Marketing industry, I understand how intimidating it can be to branch out, network with others in the field, and balance continuous learning with your day-to-day responsibilities at work. I've been in...

Errors in marketing are unavoidable, but when they get out of hand, it's best to let public relations take over. Mistakes in marketing almost always result in bad publicity for firms. Even while it could feel terrible, with the correct public relations plan, recovery...

It has been another week of creativity, collaboration, and client success at Briscoe PR! Charlotte and Bella visited Westlands Farm Shop for their monthly strategy catch-up, delivering reports and planning future content. While there, they met the adorable newborn...

Omnichannel marketing is a strategy that uses multiple channels to create a seamless, personalised experience for your customer across all your brand touch-points: in-store, online, on social media, in emails, in text messages and on printed materials (Forbes). Public...

Sustainability is no longer just a buzzword; it's a priority for brands aiming to meet the demands of eco-conscious consumers.  Eco-friendly packaging Brands are increasingly switching to biodegradable, recyclable, or reusable packaging. This shift helps reduce...

Another busy and exciting week for the team at Briscoe PR, as we continue to work on creative content, strategic PR planning, and professional development to deliver the best results for our clients. Here’s what we’ve been up to: 📸 Content Creation at Boathouse...

World Book Day is fast approaching on Thursday 6th of March. Now is the ideal time to brainstorm ways in which your company can hop on the bandwagon and encourage your staff to become bookworms! Taking part in World Book Day will help with your business’ PR, as it...

Another exciting and productive week for the Briscoe PR team! The team took part in a stock photography shoot, capturing new headshots, team photos, and content images to refresh our social media visuals. Having a strong bank of high-quality images is key for keeping...

I remember when M&S was just a shop my grandparents visited or where my parents went for a special Christmas food shop. Now, it has become my first choice for clothing, homeware, and food! I’d even go as far as to say that a trip to M&S feels like an exciting...

Award entries are an opportunity for brands to harness some great PR. You work hard to make your business a success - don’t be afraid to shout about it!  However, a lot of award entries can be time-consuming to produce and many have hefty entry fees attached to...

In recent years, there’s been a growing debate surrounding Artificial Intelligence (AI), with many fearing that the technology is a threat to jobs and the future of work. These concerns are understandable, but they often come from misconceptions about how artificial...

For many of our clients, newsletters are a valuable form of communication. They can drive traffic to websites, boost sales and reinforce a connection with your audience. They’re a powerful tool brands across both B2B and B2C sectors can leverage - but they’re often...

In today’s business world, the difference between marketing and public relations (PR) is often blurred.  Many people, businesses, and industries confuse the two. While marketing and PR do share similarities, they are distinct in their approaches and goals. ...

It has been another busy and exciting week for the Briscoe PR team! Kevin, in his role as a non-executive director of Hampshire Fare, attended the Local Produce Trade Show at the Utilita Bowl. It was an event showcasing the very best food and drink from across the...

As part of National Apprenticeship Week, I wanted to reflect on my journey so far as an apprentice in the world of public relations. I started a PRCA apprenticeship in March 2024. Over the past year, I have gained hands-on experience, developed essential industry...

I’ve been working in the PR industry for almost three years now. It’s a wonderful (and sometimes a bit weird!) world that’s always evolving.  Whilst working in PR comes with a healthy dose of challenges, there are so many rewards. I love hearing we’ve secured a...

We welcomed a new member to the Briscoe PR team! A big welcome to Louise, our new Junior Account Executive. She has already had a busy first week getting stuck in. On Thursday, Bella and Louise had their first networking experience at the Portsmouth Business Expo with...

I’m officially starting my professional life in the world of PR as a Junior Account Executive, and I couldn't be more excited! After wrapping up my undergraduate degree in business and marketing at Oxford Brookes University, I’ve learned to appreciate the beauty of...

It has been another busy and rewarding week for the Briscoe PR team, filled with client meetings, creative sessions, and plenty of exciting projects in the pipeline. Kevin started the week with a delicious lunch and catch-up at the Boathouse Swanwick. He met with...

In the world of PR, grabbing your audience’s attention is essential. One of the most effective ways to do that is through photos and videos of animals, particularly cats and dogs. At Briscoe PR, we've seen firsthand how animal content boosts engagement on social media...

This week at Briscoe PR has been full of collaboration, learning, and creative thinking. We are carefully setting the stage for even bigger projects for the rest of the year! Becca attended the South Coast Digital Marketing event in Portsmouth. The event brought...

Hashtags were once the cornerstone of an Instagram social media strategy. Whether you were promoting a product, documenting a trip, or hopping on a trending conversation, hashtags served as a crucial tool. By categorising content, increasing visibility, and growing an...

It’s been a busy and productive week at Briscoe PR, filled with collaboration, creativity, and preparation for an exciting year ahead! Last Friday, Becca visited Boathouse Swanwick for a photoshoot, capturing images and videos of their new January drinks menu. This...

This week the team has been pulling together annual PR performance reports for the 2024 year for some of our clients - and they make for fascinating reading. It is great to see the amazing progress clients have made in the past year as a result of their...

The festive season is a magical time filled with joy, relaxation, and indulgence. But let’s face it - getting back into the swing of things in January can be a daunting task. Over time, I’ve developed a few strategies to make the process smoother and ensure I start...

Small and medium-sized enterprises (SMEs) face stiffer competition than ever in 2025. To stand out, businesses must do more than offer great products or services—they must tell compelling stories that resonate with their audiences. Public Relations and storytelling...

In last week’s blog post, we explored sensory marketing - a tactic many brands are beginning to pick up on in 2024. It’s a trick that’s been around for a long time, but with the rise of social media where aesthetic videography and photography generate the most...

Every winter, social media feeds light up with the annual phenomenon known as Spotify Wrapped. It has become more than just a recap of your listening habits - it’s a cultural event. Spotify’s clever mix of fun, shareable content and personalisation has turned...

Charities play a vital role in many communities, working tirelessly to make a difference and support vulnerable individuals. However, with limited budgets, charities must be cautious with every expenditure. Especially when it comes to marketing and public relations...

Timing is everything when it comes to maximising the impact of your press release and getting your news heard. Even the best story can fall flat if it’s released at the wrong moment. Here at Briscoe PR, we know that strategically choosing when to send out a press...

Employee engagement on social media refers to employees actively sharing and interacting with company content, industry insights, and personal work experiences across platforms like LinkedIn, X, Instagram, Facebook, and TikTok. It also involves employees creating...

Engagement bait is a tactic which has been used by social media managers for years. It is a great way to encourage users to interact with posts through likes, shares, comments, or other engagement metrics. You have likely seen this in posts which say “Tag a friend who...

To stay on top of the ever-changing world of social media can be challenging. I have started to set aside some time each week to research what’s trending and how our clients can make the most of these trends. My current focus - TikTok. If you’re a chronic user of the...